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3.School of Business (SoB) >
Master of Business Administration(MBA) >
CODE-MBA 4321 TITLE: CONSUMER BEHAVIOR >

Please use this identifier to cite or link to this item: http://hdl.handle.net/7777/682

Title: CODE-MBA 4321 TITLE: CONSUMER BEHAVIOR
Authors: Chowdhury, Md. Ashraful Islam
Keywords: CODE-MBA 4321 TITLE: CONSUMER BEHAVIOR
CODE-MBA 4321 TITLE: CONSUMER BEHAVIOR
Issue Date: Apr-2010
Publisher: Bangladesh Open University
URI: http://hdl.handle.net/7777/682
Appears in Collections:CODE-MBA 4321 TITLE: CONSUMER BEHAVIOR

Files in This Item:

File Description SizeFormat
MBA_4321.pdfIndex75.4 kBAdobe PDFView/Open
Unit-01_2.pdfIntroduction to Consumer Behavior136.78 kBAdobe PDFView/Open
Unit-02.pdf Consumer Behavior Theories122.29 kBAdobe PDFView/Open
Unit-03.pdfModels of Consumer Behavior172.09 kBAdobe PDFView/Open
Unit-04.pdfACulture and the Consumer Behavior140.95 kBAdobe PDFView/Open
Unit-05.pdfSubculture and the Consumer Behavior77.77 kBAdobe PDFView/Open
Unit-06.pdfSocialization, Reference Groups, and Social Change146.69 kBAdobe PDFView/Open
Unit-07.pdfSocial Class and Buying Behavior142.59 kBAdobe PDFView/Open
Unit-08.pdfConsumer Behavior and Family143.88 kBAdobe PDFView/Open
Unit-09.pdfLearning: An Individual Influence on Consumer Behavior139.44 kBAdobe PDFView/Open
Unit-10.pdfPerception Affecting Consumer Behavior165.36 kBAdobe PDFView/Open
Unit-11.pdfMotivation and Personality Aspects of Consumer Behavior131.5 kBAdobe PDFView/Open
Unit-12.pdfAttitude Formation and Change Affection Consumer Behavior171.38 kBAdobe PDFView/Open
Unit-13.pdfConsumer Decision Processes121.09 kBAdobe PDFView/Open
cases.pdfCases72.35 kBAdobe PDFView/Open
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