CODE-MBA 3313 TITLE: MARKETING MANAGEMENT

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Title:	CODE-MBA 3313 TITLE: MARKETING MANAGEMENT
Authors:	Chowdhury, Md. Ashraful Islam
Keywords:	CODE-MBA 3313 TITLE: MARKETING MANAGEMENT CODE-MBA 3313 TITLE: MARKETING MANAGEMENT
Issue Date:	Jul-2010
Publisher:	Bangladesh Open University
URI:	http://hdl.handle.net/7777/676
Appears in Collections:	CODE-MBA 3313 TITLE: MARKETING MANAGEMENT

Files in This Item:

File	Description	Size	Format
MBA_3313.pdf	Index	354.76 kB	Adobe PDF	View/Open
Unit-01_2.pdf	Understanding Marketing Management	526.13 kB	Adobe PDF	View/Open
Unit-02.pdf	Market Oriented Strategic Planning	435.31 kB	Adobe PDF	View/Open
Unit-03.pdf	Managing Marketing Information and Measuring Market Demand	582.75 kB	Adobe PDF	View/Open
Unit-04.pdf	Analyzing Industries and Competitors	377.09 kB	Adobe PDF	View/Open
Unit-05.pdf	Differentiating and Positioning the Market Offering	414.05 kB	Adobe PDF	View/Open
Unit-06.pdf	New Product Development	739.65 kB	Adobe PDF	View/Open
Unit-07.pdf	Managing Life-Cycle Strategies	692.67 kB	Adobe PDF	View/Open
Unit-08.pdf	Competitive Marketing Strategies	414.6 kB	Adobe PDF	View/Open
Unit-09.pdf	Managing Product Lines, Brands and Packaging	613.53 kB	Adobe PDF	View/Open
Unit-10.pdf	Designing Pricing Strategies and Programs	401.95 kB	Adobe PDF	View/Open
Unit-11.pdf	Designing and Managing Integrating Marketing Communication	619.05 kB	Adobe PDF	View/Open
Unit-12.pdf	Organizing, Implementing, Evaluating the Marketing Activities	410.6 kB	Adobe PDF	View/Open
Unit-13.pdf	Social Responsibility of Marketing	366.13 kB	Adobe PDF	View/Open
Cases.pdf	Cases	353.9 kB	Adobe PDF	View/Open