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DSpace@LFL >
3.School of Business (SoB) >
Commonwealth Executive MBA/MPA (CEMBA/CEMPA) >
1st Level >
CODE- CORE 1603 TITLE: MARKETING MANAGEMENT >

Please use this identifier to cite or link to this item: http://hdl.handle.net/7777/639

Title: CODE- CORE 1603 TITLE: MARKETING MANAGEMENT
Other Titles: CODE- CORE 1603 TITLE: MARKETING MANAGEMENT
Keywords: CORE 1603
MARKETING MANAGEMENT
CORE 1603
MARKETING MANAGEMENT
CORE 1603
MARKETING MANAGEMENT
CORE 1603
MARKETING MANAGEMENT
CORE 1603
MARKETING MANAGEMENT
CORE 1603
MARKETING MANAGEMENT
CORE 1603
MARKETING MANAGEMENT
CORE 1603
MARKETING MANAGEMENT
Issue Date: 2010
Publisher: Bangladesh Open University
URI: http://hdl.handle.net/7777/639
Appears in Collections:CODE- CORE 1603 TITLE: MARKETING MANAGEMENT

Files in This Item:

File Description SizeFormat
Inner.pdfIndex57.47 kBAdobe PDFView/Open
Unit-01.pdfIntroduction to marketing 371.35 kBAdobe PDFView/Open
Unit-02.pdfMarketing in a Developing Economy 444.24 kBAdobe PDFView/Open
Unit-03.pdfMarketing of Services 730.25 kBAdobe PDFView/Open
Unit-04.pdfPlanning Marketing Mix 1.21 MBAdobe PDFView/Open
Unit-05.pdfMarket Segmentation 875.69 kBAdobe PDFView/Open
Unit-06.pdfMarketing Organization 1.17 MBAdobe PDFView/Open
Unit-07.pdfMarketing Research and its Applications 959.73 kBAdobe PDFView/Open
Unit-08.pdfDeterminants of Consumer Behaviour 768.15 kBAdobe PDFView/Open
Unit-09.pdfModels of Consumer Behaviour 523.52 kBAdobe PDFView/Open
Unit-10.pdfIndian Consumer Environment 428.71 kBAdobe PDFView/Open
Unit-11.pdfProduct Decisions and Strategies 324.68 kBAdobe PDFView/Open
Unit-12.pdfProduct Life Cycle and New Product Development 299.22 kBAdobe PDFView/Open
Unit-13.pdfBranding and Packaging Decisions 570.19 kBAdobe PDFView/Open
Unit-14.pdfPricing Policies and Practices 704.71 kBAdobe PDFView/Open
Unit-15.pdfMarketing Communication 367.31 kBAdobe PDFView/Open
Unit-16.pdfAdvertising and Publicity 690.54 kBAdobe PDFView/Open
Unit-17.pdfPersonal selling and Sales Promotion 1 MBAdobe PDFView/Open
Unit-18.pdfDistribution Strategy 593.9 kBAdobe PDFView/Open
Unit-19.pdfManaging Sales Personnel 617.06 kBAdobe PDFView/Open
Unit-20.pdfMarketing Public Policies 1.86 MBAdobe PDFView/Open
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